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When we designed the Fogo de Chão gift card and gift card holder, we wanted people to feel like they were getting something special for their birthday, anniversary or whatever the occasion. The toasting man welcoming diners, is also featured in a painting in every Fogo location. Not only does the card system match the great dining experience at Fogo, but it is highly functional as well. The different colors identify the card as either a promotion card or a purchased gift card. This acts as an easy tracking tool for managers and helps drive marketing efforts.