Wayport WiFi Direct

Wayport WiFi challenged Fusionista to set meetings with their sales team and CMOs from the top QSRs. We responded with a unique direct campaign.

The campaign led the recipients through the evolution of technology and how that applied to their restaurants. We identified 35 CMOs and sent them an old car antenna and poster touting the wonders of the antenna. The recipients were left puzzled until they received the next installation - a box with an old transistor radio and iPod Touch. The radio played a custom recorded 50s style jingle directing them to an enclosed brochure explaining how kids now use WiFi in QSRs.

From here, the recipients were driven to a microsite to request a meeting with a Wayport representative. Our goal was 3 responses, we got 10.