Engobi Human Vending Machine

Engobi, the world's first caffeinated snack chip, needed to reach consumers without the luxury of a huge media budget. We turned our focus to product sampling. The problem was how to really engage the consumer when a normal sampling experience lasts about 1 second. What did we do?

     - Take an Engobi Girl

     - Place her in a human vending machine

     - Have her give out free samples in NY

     - Watch the frenzy

Average sampling experience? 26 seconds.