Unleashed Indoor Dog Parks

Unleashed Indoor Dog Parks was preparing to open their first location and they asked Fusionista to help.

Weeks before the park opened, the first billboard creative was posted. All that was shown was a dog (which was their logo mark) on a leash. The second installation began to unveil their name slowly. The final installation revealed the park and its location.

The teaser succeeded in driving curiosity and more importantly a full house on opening day.