The Snoring Center

The Snoring Center is the nation's leading provider of office based snoring and sleep apnea treatment.

Snoring can have a huge impact on relationships. We communicated this by using overly dramatic illustrations inspired by Roy Lichtenstein. The protagonist's desperation, despair and ultimate satisfaction was clearly communicated on a series of seven strategically placed billboards. 

The campaign broke through the outdoor clutter and created strong brand recall, increasing web traffic and phone calls.