Wayport

Wayport is the world's largest provider of WiFi hotspots, and a big player in network design and management. They asked Fusionista to develop a campaign targeting CTOs and CIOs in hospitals. 

We developed this print campaign to visually demonstrate how a hospital's old network is physically binding and strangling their internal IT resources. 

We are particularly proud of Fusionista's advertising work with Wayport. After representing Wayport successfully for over two years, they were purchased by AT&T.