Jeff Alsup
Partner - CFO

"My job is about making sure the numbers add up for Fusion. At the end of the day, however, I'm more thankful for the richness of our people than I am for the balance in our bank account."�

Jeff has served Fusion Advertising as CFO since the firm's inception, and is its newest partner.

Prior to joining the Fusion team, Jeff spent time in the finance and procurement offices of a clothing wholesale company, served for five years on the staff of a non-profit organization in Waco, TX working with people on the margins of society, and worked in the fields of counseling and church ministry.

Jeff's educational background includes a Bachelor of Arts degree from the University of Texas at Austin, where he participated in an inter-college degree program, majoring in accounting; a Master of Science in Marital and Family Therapy from Fuller Theological Seminary in Pasadena, CA; and additional masters level studies at Regent College, an International Graduate School of Theology located on the campus of The University of British Columbia in Vancouver, BC.

Jeff is married to Lynn, and they have three daughters - Clare, Anna and Lucy. Jeff's interests include spending time with family, aviation, and ranching. He is a native of Midland, TX, and has been a proud Cliff Dweller for three years.